Use the internet to complete missing data as well as interview more people in the finance departmentĭatas required for the research maybe sensitive and State this systematic error in the conclusion confidential PT. Up-to-date data of the company may be hard to obtain Mitra Genesaret Texindo will be hard because of their busy activitiesĬontact them through email, their secretary, as well as create an appointment with them Getting time to interview the key people of PT. Also using textbook to analyse the data received Anticipated Difficulties Problems Also secondary research will be used to review Indonesia’s economy and see the most suitable market segment that can be entered by PT. To see the status and get more information about the textile industry in Indonesia, as well as to find prospective partnerships. The interview will give me information on current and future plans of the company, partnering status, financial figures, and many more. Mitra Genesaret Texindo in order to get detailed data on the company as well as visit the company headquarter in order to get a hands-on feeling of the company and also to know the environment of the company. Also through using marketing mix and investment appraisals, I will be able to suggest the best way or decision for the company to improve its sales revenue and be profitable. I plan to analyse the company through 7Ps and SWOT analysis to see what can be improved and what can be deleted from the company. Their order services and custom-made clothes services is also experience a downfall because of the limited human resource and machinery that makes clothing production slowing down which doesn’t please customers. Mitra Genesaret Texindo is losing revenue from their clothing store because of their outdated product lines and its employees haven’t had training in a long time. Mitra Genesaret Texindo operates a store that sells its clothing products and also operates a service that enables people to order clothes in bulks or custom-made clothes. Mitra Genesaret Texindo is a company that operates in the textile industry. Mitra Genesaret Texindo by analysing and implementing Marketing Mix? Rational for study Edi Susant Susanto, o, Chief Chief Financi Financial al Office Officerr for the compan company y Monica Monica Lewa, Lewa, Chief Chief Execu Executive tive Offi Officer cer for for the compan company y 2. Mitra Genesaret Texindo by analysing and implementing Marketing Mix?Īcknowledgements I would like to give my biggest thanks to the following people for sparing their time off their busy schedules to talk to me about the problems of the company and help in providing me with all the data that I need in order to finish this task.ġ. Business and Management Internal In ternal Assessment Higher Level
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